Wouldn't you make better decisions if you could compare notes with your services marketing peers and service sales experts to see how they managed the same issues you are dealing with? The articles we feature in ServicesRevenue give you the chance to do just that.
ServicesRevenue reports on the experiences of your peers. How did they deal with important decisions? What were their results? For example, we reported on Dave Akers' experience starting HP's inside sales group to sell services. We covered the risks he faced and the specific actions he took to reach his objectives.
